About the Spring/Summer 2024 collection


Embrace the changing seasons with Busnel's Spring/Summer 2024 collection. A captivating journey through the heart of France. Inspired by the unique atmospheres of Paris, Provence, Brittany, and the French Riviera, each piece captures the essence of its locale.

The journey begins in the romantic streets of Paris, where Busnel pays homage to La Parisienne's silhouette. The collection features a French knitted jacquard and Busnel logo denim pieces. Elevate your city look with fine knit merino wool basics and heavy knit sweaters adorned with signature Busnel gold buttons.

Continue the adventure to Provence, embracing a casual silhouette inspired by the natural colors of Arles and la Camargue. Chinos and shorts paired with linen pinstripe shirts define the laid-back elegance of the region. The collection introduces a fine knit program in viscose/cotton and the signature poncho in a new logo jacquard.

For a weekend escape to Brittany, dive into a palette of blue shades with ecru and white. Sailor stripes take center stage, perfectly matching the linen program. Padded nylon jackets and denim-inspired fine knits add to the weekend vibe, while heavy knit striped sweaters offer warmth for cool evenings by the ocean.

As summer arrives, the journey concludes on the glamorous French Riviera with a sporty and tennis-inspired aesthetic. Bright colors mix with classic tones in a new jersey program featuring dresses, sleeveless tops, and shorts. Feminine touches include pleated skirts and voile tops, perfect for a beach-ready look, complete with light kaftans, flip flops, and chic Busnel-branded accessories.


Photographer: Blaise Reuterswärd l Photographer Assistant: Juan Monserrat l Stylist: Ingela Klemetz Farago l Stylist Assistant: Vanessa Werkelin l Model: Loone Praesto Nordström l Hair & Makeup Artist: Anna Ustymenko l Design: Louise Falkenberg, Anna Knutas Blomquist & Astrid Olsson